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It's obvious that short-form video has actually controlled the social media marketing landscape this year, and it will continue to pick up steam in 2023. In fact, short-form video will see the most growth of any trend in 2023, according to HubSpot's 2023 Marketing Strategy & & Trends Report.
On top of that, a staggering 96% of online marketers agree that the ideal length of a marketing video is under 10 minutes."
Naturally, this isn't to suggest long-form video doesn't fit-- or that it's going extinct. Longer videos can offer more details about a topic, item, service, or brand. Nevertheless, the obstacle is keeping your videos engaging enough to hold the audience's attention.
Much shorter videos, on the other hand, work well on social networks due to the fact that they line up with the hectic attention periods of online audiences.
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