6 “P’s” of Marketing:

1. People – who will be your customers?

• write down what your ideal customer is like
• why would they want your product?

2. Product – what will you sell?

• Describe your product
• What makes it special?
• What are the benefits to your customer?

3. Price – what your customer pays

• Are there existing products you can compare?
• What price?

4. Place – where a product is marketed

• Where do your people hang out?

5. Promotion – how you advertise

• List possible ways to contact your people
• Choose the one that seems best

6. Profit – the difference between the price and your costs

• how much money do you want to make?
• how much will it cost to make each product
• how many do you need to sell to make the money you want?