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Direct email marketing is the answer to a huge issue for online retailers. Ask anyone taking a look at the traffic reports for their online shop and they will confirm that nothing drives them more crazy than getting someone to their website (either naturally or through an ad) and then seeing them leave. They're gone into the black hole that is the online marketplace, possibly never to return again.
At this moment they're pretty much gone. This represents another lost consumer, lost revenue, and increased disappointment. If only there was some method where you might remain connected with that consumer. You know they had some interest in your offering (after all, they ended up at your site in the very first instance) and perhaps their next trip is the one that converts.
Introduce a direct email marketing service as part of your marketing and tactical mix and you may be able to entice those lost patrons back.
It's a well-known fact that it can take up to 7 touch points prior to a customer trusting you enough to make a purchase. Are you expecting to achieve all 7 touch points on one visit? That is an over-optimistic objective.
Possibilities are you'll get some touch points in on the very first checkout, but those are only the initial steps. You can quickly include a signup box on your website from any major email marketing business and collect visitors' addresses. Once you have that, you're on track to getting the essential touchpoints to seal the deal.
As soon as you have an individual's permission to call them (keep in mind, do not spam as it will injure your company in the long run!) you can quickly create snazzy email marketing promotions to get them back to your website. Whether you're selling T-shirts, office furniture, or DVDs, you know that specific offers just can't be missed.
Why not put those deals in front of your clients to whet their appetite?
Even if it's been weeks since they visited your tee shirt website, for example, if you offer a "buy 1 shirt, get 1 totally free " offer, you'll see an instantaneous spike in traffic and a boost in conversions. Reaching out to clients has constantly been the role of direct marketing, and now, with email marketing, everything occurs electronically.
Direct email marketing is an effective tool that can boost your sales, but do not assume that will occur without effort on your part. You require to take the time to comprehend your consumers, understand what interests them, determine how to pique their curiosity and make a deal based on all that. The more you target your email marketing message successfully, the higher your action rates will be, and the faster individuals will return to your online store.
The online retail marketplace is increasingly aggressive and there are lots of rivals just a click far from your site. You require to do better than your competitors by ensuring your brand is in front of the client a lot more.
With direct email marketing projects you can get your product & service info and special deals right in their inbox. You will plant your online brand in their minds so that come purchase time, they've accumulated adequate touch points so that their decision is easy.
Direct email marketing is a gateway to building the relationships with your consumers that will make them ready to buy from you. By remaining top of mind with your customers, you will gain an edge, due to the fact that your deals will extend well beyond your site and into the inbox of prospective buyers.
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