Add Row 
Add 
You’ve probably seen posts with images of people pointing cameras at themselves and smiling. These are the selfie posts; the images that make up one of the most popular types of content on social media.
When your business posts a new article on your blog (and every business should be blogging regularly...), then shares that post on your social media profiles, the "social media image" acts as an attention-getter or brand reinforcer.
But what exactly makes a social media image memorable? How do you create one for your brand ? And more importantly, how can you put these tips and tricks to use in your business? Let’s take a look…
First, Why Is It Important to Create Memorable Images?
The days of simply posting content are over. As more and more people spend their time online, advertisers have to adapt their strategies to keep up with the fast-paced digital world.
One of the keys to succeeding in this new and ever-changing landscape is creating content that stands out to your potential customers.
Humans are inundated with content on a daily basis, which makes it difficult to gain attention.
Moreover, when a business only posts digital ads on social media, they can be easily ignored due to "Ad Blindness". The best way to get noticed is to create content that catches people’s eyes.
With this in mind, it’s important to understand why creating a memorable image is so essential to stand out from the crowd.
Memorable images provide a variety of other benefits, including increasing your reach and improving your Google ranking. Let’s take a look at these areas and how you can apply them to your business.
What Makes a Memorable Social Media Image?
Engage the viewer - This is perhaps the most important aspect of any social media image. You want to get the viewer engaged with your content; this is how you’ll get them to share your posts and ultimately expand your audience. This can be done through the use of relevant hashtags, social media icons, and more.
Look natural - People don’t want to look at a blatant advertisement. Instead, they want to be inspired by what you have to offer, which means you don’t want to look like just an advertisement.
Keep it simple - There’s no need to use a complicated composition when you can create a captivating image with an easy-to-understand message.
When you are creating images for social media, consider keeping these tips in mind.
Make People Smile...
Human beings love receiving positive emotions from their content. In fact, studies have found that positive social media posts generate twice the amount of engagement compared to negative ones. And because these types of posts are so popular, they often boost your brand’s image as well.
So how do you create posts that make people smile? A couple of effective ways is to create images that focus on a positive theme, offer social media icons that encourage action, and more.
For example, you could create a post that focuses on being grateful, or one that celebrates a recent accomplishment.
Tips for Creating a Memorable Image
Give your audience an action to take - This sounds simple, but it’s an easy way to engage your audience and make them smile.
Keep it clean - This one sounds obvious, but many marketers forget it. People don’t want to see ads; they want to see inspiration from brands. So, make sure your social images are clean and easy-to-understand.
Share your message - One of the best ways to create a memorable image is to use your social media posts as an opportunity to share your brand message.
Be consistent - The best way to make people remember your brand is to create a connection with them.
The key to this is consistency: putting your brand message out on a consistent basis will make it a part of your audience’s lives.
Be creative - The best way to make your posts memorable is to be creative with your images. This will allow you to add a little extra flair to your social media posts, which will help you stand out from the crowd.
Finally, Don’t Be Afraid of Rotating Your Photo...
One of the most common mistakes marketers make is overexposing their images and using the same composition over and over again.
But if the content you’re creating is forgettable, it’s unlikely that your followers will be able to remember the image you’re using in each post.
So instead of focusing on creating one amazing image for every post, build a set of a few different ones.
This way, you’ll still be making an impact without having to come up with a new post every single time.
When it comes to creating memorable social media images, don’t be afraid of rotating your photo. Many marketers fear that using multiple images will confuse their audience, but this is far from the truth. A memorable social media image should serve as a visual representation of what you’re posting about, so it’s fine to rotate your photos - as long as they are relevant.
Conclusion
Social media is an important part of marketing your brand, as it allows you to connect with potential customers and engage them in conversations.
To maximise the reach of your social posts, you need to make sure that they’re as engaging as possible. The memorable social media images mentioned in this article can help you achieve this.
Creating a memorable social media image involves a lot more than simply uploading a photo of your team and captioning it with your social media icons. Instead, you need to think about what makes your image relevant, attractive and memorable, and apply the tips outlined above.
Our Social Media Pilot Program
For a limited time, as a participant in our social media Pilot Program, we will give you access to our professional social media team who will create 30 DAYS of Social Media Content (valued at £399) for FREE. In return, we simply ask for your feedback on how this impacted your business.
Write A Comment