Critical Email Compliance Update to Google & & Yahoo Email Sender Requirements

Beginning in February 2024, leading e-mail service providers, consisting of Yahoo and Google, are improving the stringency of their requirements for individuals and companies sending out emails. This modification is focused on boosting their capability to effectively obstruct spam email messages.

The brand-new modifications will apply to all marketers ( ie anybody sending email to a list ), and if your campaigns are not compliant - major mailbox providers may categorise them as spam. If you utilise a popular bulk email sender such as MailChimp, MailPoet, SendGrid, MailGun, ConstantContact, and so on, they will most likely automatically handle a few of the modifications for you. But there are a couple of jobs you (or your webmaster) will need to take care of yourself to make sure that your marketing projects and community communications can continue being delivered without disturbance.

As someone sending bulk email messages to your list(s), it's essential to make sure your e-mail practices are updated with these modifications.

Here are the Requirements:

1. Mandatory usage of Branded Sending Domains - in practice, this means your email domain should match your website domain.
2. DMARC email authentication is required. (DMARC refers to Domain-based Message Authentication, Reporting, and Conformance which is an internationally identified protocol.)
3. Adherence to low spam rate standards (Spam rates to be kept below 0.3%.)
4. Easy unsubscribe alternatives for recipients. (Unsubscribe link obvious on every message.)
5. No longer use Gmail or Yahoo e-mail addresses in the 'From' headers of your emails.

Your Email Compliance Status Report

If you are a client of DYLBO digital media, in the light of this statement, we have audited your e-mail configuration and where required, made the updates to make sure of compliance. You should shortly receive the Email Compliance Status Report for your site (if you haven't already!).

To learn more about these modifications, and some tools to utilise to examine your own compliance status, below are some helpful links:

Resources:

DMARC Report Analyzer: https://mxtoolbox.com/Public/Tools/DmarcReportAnalyzer.aspx

Test the Spammyness of your Emails: https://www.mail-tester.com/

Google & & Yahoo Announce Changes from 1 Feb 2024: 

https://help.mailgun.com/hc/en-us/articles/20263554449179-Enhancing-Email-Compliance-A-Guide-To-The-2024-Gmail-And-Yahoo-Changes-For-Optimal-Deliverability

Also:

https://help.gohighlevel.com/support/solutions/articles/155000001634-achieving-compliance-meeting-google-and-yahoo-s-email-sender-requirements-in-2024

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