Don’t Miss These Winning Video Marketing Strategies

Did you know that using video marketing strategies can boost audience engagement by up to 80% compared to text-based content? In today’s fast-moving property services landscape, smart local businesses are embracing video to stand out, build trust, and win more clients. If you’re not leveraging video marketing yet—or want to up your game—this essential guide shares actionable insights, practical tips, and proven strategies that will transform the way your business connects with your audience.

Startling Insights: The Power of Video Marketing Strategies

Video marketing strategies are reshaping how local property services reach and influence their communities. Research shows that 90% of people say videos help them decide to make a purchase, and property service businesses who use video marketing often see higher brand awareness, more leads, and faster growth. In a world where attention spans are shrinking, harnessing the power of video can be the secret difference between being noticed or being ignored.

In this guide, you’ll discover why a tailored video marketing strategy matters for property services, how social media and video content drive incredible results, and the step-by-step blueprint to create, distribute, and measure your own winning campaigns. Whether you’re just starting or looking to sharpen your tactics, these insights will make sure your marketing efforts work smarter, not harder.

Why Video Marketing Strategy Matters for Property Services

For local property services, standing out among fierce competition is crucial. A thoughtful video marketing strategy transforms your brand presence, humanises your team, and clearly demonstrates what makes your services unique. Videos like explainer videos, property walkthroughs, and client testimonials offer a great way to make your services more relatable and trustworthy. In fact, a recent study showed that properties marketed with professional video content receive up to 403% more inquiries than those with photos alone.

Effective video marketing also lets you showcase your expertise in bite-sized, engaging formats. Instead of relying on traditional, text-heavy marketing campaigns, using video quickly communicates your message and gives your audience a reason to care. When you post your video on the right media platform, you’re not just reaching more viewers—you’re connecting with the right people who are more likely to become real clients.

“Video marketing strategies increase audience engagement rates by up to 80% compared to text-based content.” — Marketing Week

A Shocking Statistic: How Social Media and Video Content Drive Results

The impact of social media and high-quality video content cannot be underestimated for property businesses. Did you know that over 70% of property buyers and renters look at video tours and agent videos before contacting a business? Social media platforms like Facebook, Instagram, and TikTok now serve as search engines for many potential clients who want to visualise their next move.

By strategically using video marketing strategies on these platforms, local property businesses report increases in both direct inquiries and overall brand recognition. Smart use of explainer videos and market updates lets you tap into trending topics, keep your business top-of-mind, and build local authority. This is the digital advantage you can’t afford to ignore—those who embrace video marketing strategy today, lead their market tomorrow.

As you refine your approach, it’s worth exploring specific tactics that can accelerate your results. For a deeper dive into actionable methods that drive rapid growth, check out these video marketing strategies proven to skyrocket sales—they offer practical steps you can implement right away.

What You’ll Learn in This Guide to Video Marketing Strategies

This comprehensive guide is packed with practical, easy-to-apply tips specifically for local property service businesses looking to grow using video. Here’s what you’ll master by the end:

• Principles of video marketing strategy for small & local businesses
• How to craft a winning video marketing campaign
• Optimising video content for different social media platforms
• Practical tips for producing high-quality videos
• Real-world examples relevant to Property Services

Understanding Video Marketing Strategies: Definitions and Core Concepts

To unlock the full potential of video marketing strategies, it’s important to start with the basics: what they are, why they matter, and how they drive results in modern marketing. Let’s break it down.

A video marketing strategy is more than just recording and posting video content. It’s a planned, goal-driven approach involving the creation, distribution, and ongoing optimisation of videos to attract, inform, and convert your target audience. The most effective strategies are tailored to your specific market, audience, and business goals—whether that’s brand awareness, lead generation, or boosting local engagement.

What is a Video Marketing Strategy?

In simple terms, a video marketing strategy is a step-by-step plan that guides how you use video to reach your marketing goals. This involves identifying your target audience, choosing the right types of video (like explainer or testimonial), selecting the best media platform (such as social media, YouTube, or your website), and establishing core metrics for measuring success.

Keep in mind: the most successful video marketing strategies are built on thoughtful planning, clear messaging, and regular analysis. This not only makes your marketing efforts more effective but also ensures your investment in video pays off over the long term.

Defining Video Marketing and Its Role in a Modern Marketing Strategy

Video marketing in property services means using targeted video content to promote listings, explain services, introduce your team, and answer commonly asked questions. It’s now a primary driver of successful marketing campaigns because it quickly builds trust and triggers emotional connection—turning viewers into customers.

As part of your broader marketing strategy, video content amplifies your brand’s voice across all digital channels—especially on platforms like Facebook, Instagram, and YouTube, where audiences expect engaging video as part of their search experience.

Video Content as a Primary Driver of Marketing Campaign Success

Unlike traditional marketing efforts, using video content can simplify complex messages, highlight key features, and maintain attention better than text or still images. When you use video to humanise your property business, you show instead of just telling, which boosts credibility and builds lasting relationships with potential clients.

The key is choosing the right types of videos to support each stage of your customer’s journey—from discovery (brand awareness) to conversion (inquiries or bookings). This data-driven approach helps you stand out on any media platform and adapt your video marketing to what works best for your audience.

The Pillars of a Successful Video Marketing Strategy

Every victorious video marketing strategy is built on strong, actionable pillars. For property services, this means setting clear goals, understanding your target audience, matching video types with the right media platform, and meticulous planning. Let’s explore how to put the foundations in place for tangible results.

By focusing on these key elements, you ensure every marketing video works harder for your brand—improving your reach, customer interactions, and ultimately, driving more business growth.

Setting Goals for Your Marketing Campaign

Before launching any video marketing campaign, define your core objectives. Are you aiming to boost brand awareness, generate new leads, deepen customer engagement, or make a bigger impact in your local area? Setting clear goals makes it easier to tailor your video content and measure the success of your strategy.

• Brand Awareness
• Lead Generation
• Customer Engagement
• Local Impact

Remember, your marketing goal should guide every creative decision—from scriptwriting to the social media platforms you select. This keeps your marketing efforts focused and results-driven.

Identifying Your Target Audience for Video Content

Knowing your target audience is essential for any video marketing strategy. Create detailed buyer personas based on your local market, typical property needs, and the questions buyers or renters often ask. This ensures each video—whether an explainer video or a property walkthrough—speaks directly to viewers’ interests and pain points.

Customising your approach helps your marketing video cut through the noise. You’ll engage viewers with content that solves their problems, boosting both reach and retention on every media platform. Don’t forget to track audience feedback to fine-tune each campaign for even greater impact.

Choosing the Right Types of Video and Social Media Platform

Not all videos or platforms are created equal for property marketing. Match your message to the best types of videos and social media platform for your audience:

• Explainer Video
• Testimonials
• How-To Tutorials
• Property Walkthroughs

For example, quick property tours perform well on Instagram Stories, while in-depth market analyses are better suited for YouTube or LinkedIn. Always think about where your audience spends time—and the type of content they enjoy most—to maximise your marketing efforts.

Planning Out Your Video Production and Marketing Campaign

Don’t rush straight into filming. A successful video marketing strategy starts with careful pre-production. Here’s your essential process:

1. Pre-production planning
2. Scripting and storyboarding
3. Filming and editing quality video
4. Scheduling releases

Each step makes sure your video content is well-structured, professional, and aligned with your marketing goal. Think of your plan as a roadmap—avoiding costly mistakes and steering every video towards local impact and business results.

Top 7 Video Marketing Strategies for Property Services

If you’re ready to put video marketing into action, these proven approaches will set you apart in your local property market.

Utilise Social Media Platforms to Maximise Reach

Posting engaging marketing videos on the right social media platforms is a great way to expand your audience. Here’s where to focus your efforts:

• Facebook Video Ads
• Instagram Stories & Reels
• LinkedIn for B2B Property Services

Different platforms suit different audiences, so make sure you adapt your content for each one. For example, animated explainer videos may gain more traction on Facebook, while Instagram is ideal for property highlights and quick Q&As. Track engagement and keep refining your approach.

Leverage Explainer Videos for Customer Trust

A compelling explainer video builds instant credibility for your property business. Use these videos to answer common client questions, debut new services, or clarify your unique approach. Customers are more likely to trust your expertise—and choose your business—once you’ve solved a problem or educated them through video.

Explainer videos also provide a flexible format for sharing across multiple media platforms, helping you reinforce your brand awareness and keep your marketing efforts consistent and credible.

Make Sure Your Video Content is Mobile-Friendly

Most viewers now watch videos from their phones or tablets, so make sure your video content is mobile-ready. Use vertical video formats for Stories and keep intros brief and attention-grabbing. Add captions so users can understand your message even if their sound is off—a common viewing habit on social media.

Making your content easy to watch on-the-go doesn’t just widen your reach; it shows your property services understand the needs of modern, busy audiences and builds lasting trust.

Boost Local SEO With Optimised Marketing Videos

Crafting marketing videos that are optimised for local search results can skyrocket your online presence. Add local keywords to your video titles, descriptions, and tags, and embed videos on your business website for added SEO benefits. Search engines like Google often rank video-rich pages higher—driving more local traffic straight to your listings or services.

Make sure your video metadata includes location details and that your content is shared in local groups or community pages. This not only improves search engine visibility but positions your property services as a go-to source in your area.

Work with Influencers and Local Experts on Social Media

Partnering with local influencers gives your marketing campaign an authentic voice and wider reach. Work with area realtors, property bloggers, or even satisfied customers willing to share stories on video. Their endorsement can help establish credibility and boost repeat business.

By using video to highlight collaborations and community ties, you demonstrate your investment in local success—a powerful signal to both search engines and future clients.

“A personalised approach with video increases customer retention and boosts repeat business in local markets.” — Content Marketing Institute

Creating High-Quality Video Content on a Budget

Think you need a Hollywood budget for quality video? Think again! Today, even DIY productions can make your property services look polished and professional. Let’s explore cost-effective strategies that don’t sacrifice quality or results.

The Essentials of Cost-Effective Video Production

• DIY filming tips
• Affordable editing tools
• Using smartphones for quality video

Start by recording with a modern smartphone, using natural lighting by windows, and keeping your settings tidy. Free or inexpensive apps like iMovie or DaVinci Resolve help create a professional finish. The key is to keep your message clear and ensure clean visuals and sound.

Tips for Editing, Sound, and Lighting

Good lighting and crisp sound can make even basic footage shine. Position your subject near a light source, use a simple backdrop, and invest in a clip-on microphone if possible. When editing, cut out fillers and keep the video’s pacing lively. Consistent branding and concise messaging always work in your favour.

Don’t forget to preview your video on multiple devices before release, ensuring your video content displays clearly and sounds great on any screen or speaker. These best practices apply to all types of videos, from property tours to client testimonials.

Outsourcing vs. In-House Production for Property Services

Both options have their benefits. DIY (in-house) production means quicker turnaround and potentially lower costs, while outsourcing to professional videographers brings premium quality and creative expertise. For local property services, a smart mix works best—film quick, personal content yourself and hire experts for key promotional campaigns.

Always keep in mind the importance of brand consistency, clear messaging, and reliable technical quality, regardless of production method. Whichever route you choose, make sure every marketing video supports your broader marketing strategy and enhances your business reputation.

Strategies for Distributing Your Marketing Video

You’ve created a quality video—now get it seen! Effective distribution is crucial to any video marketing strategy. Use a mix of media platforms to maximise your reach among local property buyers, sellers, and service seekers.

Leveraging Multiple Media Platforms

• YouTube
• Facebook
• Instagram
• TikTok
• Property listing sites

Don’t rely on just one platform. Post your video everywhere your audience spends time. Platforms like YouTube offer broad exposure, Facebook and Instagram are best for community engagement, and listing sites target hot leads. Monitor results and adapt your strategy for each media platform to get the most out of every video.

How to Use Video Content in Email Marketing Campaigns

Embedding video in your email newsletters is a great way to boost click-through rates and keep clients engaged. Introduce new properties, share helpful tips, or feature short testimonials. Always use a compelling thumbnail and a clear call-to-action. Including video content in your email campaigns can transform passive subscribers into active prospects.

Make sure your video is short, direct, and relevant to the reader’s interests; this approach drives higher interaction and sales inquiries for your property services.

Promoting Videos Through Social Media Advertising

Paid advertising helps your top marketing videos break through the clutter, especially on Facebook, Instagram, and YouTube. Narrow targeting options allow you to reach only the most qualified leads in your area. Boost posts for important listings or create ad campaigns for seasonal promos.

Periodically analyse your ad performance. Focus future marketing efforts on the videos, platforms, and messages that bring the highest return from your investment.

Measuring the Success of Your Video Marketing Campaign

Tracking results is an essential step in any video marketing strategy. Analysing data from every campaign helps you pinpoint what’s working, tweak your content, and maximise marketing impact for local property services.

Key Metrics for Video Marketing Strategies

Focus on these important metrics:

Use these metrics to refine future videos, choose the right media platforms, and double down on what your target audience loves most.

Using Feedback to Improve Future Video Content

Pay close attention to viewer comments and direct feedback. Insights from your audience reveal what types of video work best, which topics spark the most interest, and where you can improve clarity or production value.

By engaging with feedback and regularly updating your video marketing strategy, you build stronger local connections and stay ahead of competitors in the property services space.

Real-World Examples: Local Property Services Succeeding with Video Marketing Strategies

Nothing proves the power of video marketing strategies like local success stories. Here’s how top-performing property services are winning with video:

Case Study #1: Boosting Engagement with Social Media Video

A Leeds-based lettings agency launched a weekly series of property walkthroughs on Facebook and Instagram. When they switched from photos to video content, their social engagement (comments, likes, and shares) soared by 120% in just eight weeks, leading to more booking requests and a surge in local followers.

Case Study #2: Increasing Inquiries Through Marketing Videos

A Glasgow property management company used short explainer videos to highlight their tenant support services. By embedding these marketing videos on their site and sharing on Linkedin and YouTube, they saw a 55% increase in new client inquiries, while their Google search rankings improved thanks to better SEO practices.

Frequently Asked Questions About Video Marketing Strategies

What is a Video Marketing Strategy?

A video marketing strategy is a step-by-step plan for creating, sharing, and measuring videos designed to reach your marketing goals—like brand awareness, lead generation, or customer engagement. It covers the types of video, your target audience, the best media platforms, and how to measure success so you get the best return on your video marketing efforts.

What are the 4 Marketing Strategies?

The “4 Ps” or four main marketing strategies are: Product (what you sell), Price (how much you charge), Place (where you sell or promote it), and Promotion (how you get the word out via advertising, video marketing, or other means).

What are the Top 7 Types of Digital Marketing Strategies?

The top seven digital marketing strategies include: Social media marketing, content marketing (like blogs and video), SEO (search engine optimisation), email marketing, pay-per-click ads, affiliate marketing, and influencer marketing—of which video marketing strategies are a key component.

What is the 1% Rule in Marketing?

The 1% Rule says that only about 1% of an online community actively creates content (like videos), while the rest mostly watch or share. This highlights the advantage of using video marketing—the more you create, the more likely you’ll stand out and attract attention in your market.

Watch our step-by-step walkthrough video to see the entire process of creating a winning property services video marketing campaign: from initial strategy and scriptwriting, through filming and editing, to launching on social media. It’s packed with real-life examples and professional tips to help you start strong.

Key Takeaways for Winning Video Marketing Strategies in Property Services

• Focus video content on local relevance and customer needs
• Quality video trumps quantity for reputation building
• Choose the right media platform for each video type
• Measure and refine each marketing campaign for ongoing success

Conclusion: Elevate Your Local Property Services with Strategic Video Marketing

Make video marketing strategies a core part of your business—connect with your local audience, build trust, and grow your property services faster and smarter.

If you’re eager to stay ahead of the curve and future-proof your marketing, it’s essential to keep an eye on the latest industry shifts. Discover what’s next in the world of video by exploring emerging video marketing trends for 2025. This forward-looking resource will help you anticipate changes, adapt your strategy, and ensure your property services remain at the forefront of digital engagement. Take your expertise to the next level and position your business for long-term success by embracing tomorrow’s most impactful video tactics today.

Need Help? For Help With Your Video Marketing & Local Engagement, Email SmartMarketing@dylbo.com

To enhance your understanding of effective video marketing strategies, consider exploring the following resources:

• “16 Video Marketing Strategies for 2025”: This article outlines innovative approaches, including authentic storytelling and user-generated content, to elevate your video marketing efforts. (designrush.com)

• “How to Develop and Launch a Successful Video Marketing Strategy”: This guide provides a comprehensive roadmap for creating and implementing a successful video marketing plan, emphasizing the importance of storytelling and user-generated content. (outgrow.co)

By delving into these resources, you’ll gain actionable insights to craft compelling video content that resonates with your audience and drives engagement.