Add Row 
Add 
The Comeback Story of True Religion
True Religion, the iconic Y2K-era jeans brand, is striding confidently into a new era following its acquisition by ACON Investments and SB360 Capital Partners. Spearheaded by American Eagle CEO Jay Schottenstein, this acquisition is viewed as a promising development for the brand, especially given True Religion's resilient return from bankruptcy not once, but twice. Under the leadership of their seasoned CEO, Michael Buckley, the brand marked an impressive 20% surge in sales in 2023, reaching $280 million.
Why This Acquisition Matters
For business leaders and industry professionals, the acquisition signifies not only a strategic business move but a resonant success story for brands aiming to reinvent themselves. True Religion's collaboration with ACON and SB360 is set to enhance their digital and retail strengths while expanding their global footprint. "This partnership represents an exciting new chapter for True Religion," says Buckley, highlighting the alliance's potential to bring fresh innovation and expansion opportunities.
Past Is Prologue: Revival to Relevance
Historically, True Religion’s journey has been a rollercoaster, characterized by high spikes of popularity and challenging downswings resulting in bankruptcy. This latest chapter reflects a full-circle moment as it positions itself as a beloved staple in urban fashion and the hip-hop community once again. The strategic involvement of companies like ACON, famed for investing in popular consumer brands such as Applebee's and Spirit Halloween, signals confidence in True Religion’s potential to thrive and evolve with the times.
Add Row 
Add 
Write A Comment