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Disney's Streaming Channels: A Growing Audience with Ads
Disney has revealed a remarkable statistic: around 157 million people globally are tuning into their streaming services with advertisements. This means services like Disney+, Hulu, and ESPN+ are reaching more viewers than ever, with a whopping 112 million of these users right here in the United States. It’s the first time Disney is sharing these impressive numbers specifically for ad-supported content, highlighting the significance of advertising in the world of streaming.
Shaping a New Measurement Standard
While networks like traditional TV have long had methods to gauge viewership, Disney is pioneering new paths to measure streaming audiences. At a popular tech event in Las Vegas, the company explained how their Disney Advertising team is determined to create a consistent way to count ad-supported audience sizes globally. With leaders like Rita Ferro, Disney’s head of global advertising, they're set on offering transparency and paving the way for industry standards.
Why Knowing This Matters
Understanding how Disney measures its streaming popularity can truly help us see the changing landscape of entertainment. Ads are playing a big role in allowing people to access content while keeping costs down for viewers. For tech-minded professionals and business leaders, these insights offer a fresh perspective on how companies might adapt and thrive in the digital world, staying ahead of competitors by embracing innovation and transparency.
Future Trends in Streaming
Looking ahead, we might see more companies take a leaf from Disney's book. As more people shift from traditional TV, it seems likely that streaming services with ads will play a larger role in how we consume media. Companies might increasingly blend beloved entertainment with smart advertising, creating more opportunities for interaction between brands and consumers.
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